Yuval Tal with Cross-Border Payments in addition to Payoneer.

Cross-border payments is a hot industry. It can be highly competitive and encumbered with serious regulatory requirements. Succeeding in this space requires sound operating tactics, the ability to adjust to changing markets and a strong understanding of myriad regulations. free payoneer mastercard , a company funded and managed by Yuval Tal, has been developing prepaid debit card solutions for niche cross-border payments markets for over six years. According to Tal, "Providing international payments, especially under $10K, in a cost effective manner is extremely tricky and complicated." While companies like PayPal and Moneybookers have meaningful cross-border capabilities, Payoneer has demonstrated technologies which make it simple for a much broader group of users to get international payments.

During its six year operating history, the business has morphed in many ways to meet changing market demands. Payoneer implemented a great differentiation strategy by using prepaid debit cards to facilitate the movement of funds across national borders. Further differentiation was accomplished by targeting niche industries experiencing these kinds of payments. And although there's competition, Tal suggests that, "the actual challenges aren't competitive, but are such things as combating fraud and mitigating other risks."

Prepaid debit cards are everywhere. A survey published by the Federal Reserve Bank of Boston in 2009 reported that approximately thirty three percent of all consumers possessed some form of prepaid debit card. Prepaid debit cards include a varied group of payment instruments including gift cards to phone cards to electronic benefits transfer (EBT) card, etc. A large quantity of these ubiquitous instruments are those issued through the major credit card brands: Visa®, MasterCard®, American Express® and Discover® ;.Use of these branded cards has been growing quickly, and as a result of recent legislation, they are poised to develop further and at a better rate.